Good video editing software can help you showcase your products from every angle by producing professional promos for platforms like Instagram, Facebook, YouTube, or anywhere else you share brand videos. There are a number of easy-to-use free video editing programs that can help you stand out from your competition.Well-produced product videos are a more engaging form of content marketing than photographs alone and can reduce a customer's hesitation in making a purchase.Below, we've compiled a list of the best free video editing software from around the web, as well as a few with affordable paid versions. Each entrepreneur has their own specific needs, so we've run down some of the most useful features of each tool.
☆ Price: $149.99 for perpetual license, $89.99 for 1-year subscription. ☆ Pros: The best value on the list, covers everything a pro video editor should have, Easy-to-use. ➟The newly released professional video editing software from Wondershare is specially designed for pros who are looking for a quick way to edit videos yet in a professional way as well. ➟The FilmoraPro video editing software makes professional video editing easy. You can add unlimited video and audio tracks and control the panels at your hand. ➟You can also use customizable animations to establish your style and use high-quality presets to get a detailed color correction.
☆ Price: $499, One-Time Purchase. ☆ Pros: Genderless video editing, 4K HDR workflow, flexible user interface, real-time conversion rates, support for a wide variety of video formats, fast AVCHD editing, motion tracking, 3-way color correction. ☆ Cons: Relatively broadcast-oriented. ➟ EDIUS is a free download video editing software that evolved out of what was originally a number of Adobe Premiere Plus plugins. ➟ Ever since its release, EDIUS has gained a loyal following that appreciates both its business model and the operations that the program can perform. ➟ More than a handful of broadcasters worldwide use EDIUS as their program of choice, both due to its flexibility when dealing with various video formats and because it's quite easy to use when compared to some of its competitors. ➟ Why do so many people swear by EDIUS? Well, according to its fanbase, EDIUS tends to be quite fast when processing, importing, editing, and exporting videos - couple that with the fact that EDIUS doesn't require a subscription, and you've got yourself a thoroughly solid video editing software that can go toe to toe with its rivals.
☆ Price: $190, Monthly Subscription, 1505$, Yearly Subscription. ☆ Pros: Timeline-based creative workflow, node-based compositing, ability to flawlessly make use of 3D animations and modeling, a high degree of stability (no crashes!). ☆ Cons: Can only be used on a single monitor. Furthermore, Autodesk Smoke is exclusively for Mac users. ➟ Autodesk is a video editing software that is favored by many people to due to its node-based compositing. ➟ To put it as simple as possible, the video editor achieves a higher level of complexity than other popular software. ➟ Smoke's real strength lies in editorial and finishing functions. While the professional video editing software that is free download doesn't necessarily offer anything that its competitors don't, this video editing software comes out on top when it comes to 3D effects.
☆ Price: $199.99 for a Year's Subscription, or $24.99 Monthly. ☆ Pros: Free download, Advanced color-correction, built-in metadata and effect tools, HDR support, Multicam editing, FrameFlex, keyboard mapping, background rendering, real-time editing, a very high degree of stability, and serves as a great starting point for budding video editors. ☆Cons: Steep learning curve and outdated interface. However, learning how to use Avid Media Composer will enable you to jump right into other video editing software with ease. ➟ Most people interested in the business have heard of Avid Media Composer because it's what most professional video editors use for big blockbuster Hollywood movies. ➟ Avid Media Composer is, arguably, the video editing industry's preferred software you can download freely - and it's easy to see why, since it pretty much has everything you might ever need, all rolled up into one neat package. ➟ While some complaint about the fact that it's hard to use and the interface looks very outdated, many people insist that this allows you to build a solid foundation from which your video editing career can skyrocket. ➟ As a matter of fact, its popularity only serves to show that people prefer it for a reason: and that's because Avid Media Composer is stunningly robust.
☆ Price: $31.49 Monthly Subscription, $239.88 Yearly Subscription. ☆ Pros: Highly customizable and streamlined interface, easy to use for people with past experience in Adobe products but no previous video editing experience, a large variety of tools such as color matching and multi-camera rendering, and a fast rendering speed. ☆ Cons: New updates might have a couple of bugs, so you should be a bit patient before you update if you want to keep it on the safe side. Mac users also report that it runs a bit slow on their systems. ➟ Adobe Premiere Pro CC is one of the best choices an amateur video editor could make when choosing his apparatus. ➟ Both affordable and intuitive, this software has been at the top of the market for more than a couple of years, and now shows no sign of stopping, since it is constantly being supplied with new updates with free downloading. ➟ If you're looking to achieve a professional level of video editing with little to no previous experience, then look no further, as Adobe Premiere Pro CC might just be the perfect tool for you. With that being said, professional video editors should not shy away from this software.
☆ Price: $299, One-Time Purchase. ☆ Pros: Support for 360-degree VR, HDR, multi-camera editing, fast rendering speed, a large variety of interesting tools, expansive library of plugins, and easy-to-use color correction, grading, and adjustment tools. Final Cut Pro has also been designed and optimized for Mac operating systems. ☆ Cons: Only for Mac users. Large project files can also be slow. ➟ Final Cut Pro is Apple's response to video editing software. The UI design is sleek and modern, the workflow is intuitive and easy to work with, and the program is impressively fast, even when working with 4K resolutions. ➟ For many Mac users, Final Cut Pro is the definitive answer to their search for a strong video editing software that has been created with macOS in mind (free download).
☆ Price: $341.01, One-Time Purchase, $0 for Hitfilm Express (Free). ☆ Pros: Color grading, familiar workflow, a large variety of video effects and presets, automatic audio syncing, impressive 3D graphics. ☆ Cons: Complex for beginners. Effects oriented. ➟ HitFilm Pro is an NLE that puts a heavy focus on the graphical aspect of such free download software. Additions like the automatic audio syncing is highly valued as a convenient quality of life tool. Multiple plugins can be added, though they cost a fee. ➟ The program features several video tutorials that are targeted towards amateur video editors, as well.
☆ Price: $24.99 monthly for Lightworks Pro, $0 (Free). ☆ Pros: Simplified video editing process, extensive format and codec support, a large number of effects and tools, photo slideshows, 4K support, audio mixing, and 60 fps rendering. ☆ Cons: Outdated UI, learning curve. ➟ Lightworks is a flexible video editing software that has gained a good position on the mark due to its consistent design structure. ➟ The workspace is customizable, and while the UI can feel outdated at first, those with experience in video editing should not find it too much of a hassle. ➟ Lightworks is the type of software that is robust all-around - and there's also a free version out there, so amateurs can get to know what they're getting into.
☆ Price: $0 (Free). ☆ Pros: Easy to use, with a good variety of tools and the ability to quickly add text and effects to produced animations. Compositing is very impressive. ☆ Cons: No audio editing. Lacks complexity when compared to a couple of its competitors. ➟ While Blender is mostly known for being a software whose main focus is animation, it also features a built-in video editor that is by no means lackluster. Blender has the bonus of being able to work on 3D animations and take care of the video editing process at the same time.
☆ Price: $399, One-Time Purchase. ☆ Pros: Supports free download, Wide format support, multi-cam editing, lookup table handling, 3-way color correction, 360 degree video support, many available effects, strong performance. ☆ Cons: Does not work with Mac operating systems. No import tools. ➟ Magix Video Pro X is an NLE that has recently been making a name for itself due to its consistency and welcoming attitude towards amateur video editors. This tool is versatile and can deal with a wide range of situations head-on with no issue whatsoever. ➟ While this isn't the easiest program to start using, if you don't quite know what you're doing, you'll be happy to know that Magix Video Pro X features a basic mode that has been designed to ease newcomers into the industry.